Trail Dweller’s Privacy Statement

Latest Update: June 28, 2023

This document outlines the privacy practices adopted by Trail Dweller (“we”, “our”, or “us”) and details how we may gather, save, employ, and/or disseminate (“process”) your data when you use our offerings (“Services”). This can occur when you:

  • Browse our webpage at http://www.traildweller.com or any of our associated webpages that are linked to this privacy document.
  • Interact with us through other avenues, including any promotional activities, sales, or events.

In case of queries or issues, go through this privacy document to understand your rights and options with respect to privacy. If our policies and practices do not align with your preference, we suggest refraining from using our Services. If any queries or issues remain, feel free to reach us at [email protected].

KEY INFORMATION SUMMARY

This summary offers the critical points from our privacy document. More detailed information about these topics is available by clicking the link following each point or by referring to our table of contents to find the relevant section.

Which personal data do we process? Depending on your interaction with Trail Dweller and the Services, the choices you make, and the products and features you use, we may process certain personal data.

Do we process sensitive personal data? We do not process any sensitive personal data.

Do we obtain data from third-party sources? We do not collect any data from third-party sources.

How do we process your data? We process your data to offer, enhance, and manage our Services, communicate with you, ensure security and fraud prevention, and comply with legal obligations. If you grant consent, we may also use your data for other purposes. We only process your data when we have a legitimate legal reason to do so.

When and with whom do we share personal data? There are specific circumstances where we may share personal data with third parties.

How do we secure your data? We employ organizational and technical measures to safeguard your personal data. However, no digital data transmission or storage technology can guarantee absolute security. Hence, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized entities won’t be able to breach our security and unlawfully gather, access, or alter your data.

What are your rights? Based on your geographic location, applicable privacy law may provide you with certain rights pertaining to your personal data.

How can you exercise your rights? The simplest way to exercise your rights is by visiting http://www.traildweller.com/contact/, or by reaching out to us. We’ll consider and address any request as per applicable data protection laws.

Keen to delve deeper into what Trail Dweller does with the information we gather? Please read the complete privacy document.

CONTENTS

  1. WHAT KIND OF DATA DO WE GATHER?
  2. WHAT’S OUR PROCESS OF HANDLING YOUR DATA?
  3. WHAT ARE THE LEGAL GROUNDS FOR PROCESSING YOUR PERSONAL DATA?
  4. WHEN AND WITH WHOM IS YOUR PERSONAL DATA SHARED?
  5. WHAT’S OUR STAND ON THIRD-PARTY SITES?
  6. DO WE DEPLOY COOKIES AND SIMILAR TRACKING TECHNOLOGIES?
  7. FOR HOW LONG IS YOUR DATA RETAINED?
  8. HOW DO WE ENSURE YOUR DATA’S SAFETY?
  9. DO WE COLLECT INFORMATION FROM MINORS?
  10. WHAT ARE YOUR PRIVACY RIGHTS?
  11. SETTINGS FOR DO-NOT-TRACK FEATURES
  12. ARE THERE SPECIFIC PRIVACY RIGHTS FOR CALIFORNIA RESIDENTS?
  13. ARE THERE SPECIFIC PRIVACY RIGHTS FOR VIRGINIA RESIDENTS?
  14. DO WE UPDATE THIS STATEMENT?
  15. HOW CAN YOU REACH US REGARDING THIS STATEMENT?
  16. HOW CAN YOU REVIEW, MODIFY, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT KIND OF DATA DO WE GATHER?

Data You Share With Us

In a Nutshell: We gather personal data that you willingly offer to us.

When you show interest in learning more about us or our products and Services, take part in activities on the Services, or get in touch with us in any other way, we gather personal data that you willingly share with us.

Personal Data Provided by You. The personal data we gather is contingent upon the nature of your interactions with us and the Services, the decisions you make, and the products and features you use. The personal data we gather might include the following:

  • Email addresses
  • Usernames
  • Names

Sensitive Data. We do not process any sensitive data.

All personal data that you offer to us must be accurate, comprehensive, and truthful, and you must inform us of any changes to such personal data.

Data Collected Automatically

In a Nutshell: Certain data — like your IP address and/or browser and device attributes — is gathered automatically when you use our Services.

When you visit, use, or navigate through the Services, we automatically gather certain information. This information does not reveal your specific identity (such as your name or contact information) but may include device and usage information. This information is primarily necessary to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also gather data via cookies and similar technologies. For more about this, see our Cookie Notice: http://www.traildweller.com/cookie-policy/.

The data we gather comprises:

  • Log and Usage Data. Our servers automatically collect log and usage data related to the service, diagnostic, usage, and performance when you access or use our Services and which we record in log files. This log data may include your IP address, device information, browser type, and settings, information about your activity in the Services, device event information, and hardware settings, depending on how you interact with us.
  • Device Data. We collect data about your device, such as information about your computer, phone, tablet, or other devices you use to access the Services. This device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider, mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data, which can be either precise or imprecise, about your device’s location. How much information we collect depends on the type and settings of the device you use to access the Services. For instance, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note, however, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE HANDLE YOUR DATA?

In a Nutshell: We handle your data to provide, enhance, and manage our Services, communicate with you, for security and fraud prevention, and to abide by the law. We may also handle your data for other purposes with your consent.

Depending on how you interact with our Services, we handle your personal data for various purposes, including:

  • To provide and facilitate service delivery. We might handle your data to provide you with the service you requested.
  • To address user queries/offer user support. We may handle your data to respond to your queries and resolve any potential issues you might encounter with the service requested.
  • To request feedback. When necessary, we might handle your data to request feedback and to get in touch with you about your use of our Services.
  • To send you marketing and promotional messages. We might handle the personal data you share with us for our marketing objectives, if this is in line with your marketing preferences. You can opt out of our marketing emails anytime. For more details, see ‘WHAT ARE YOUR PRIVACY RIGHTS?’ below.
  • To deliver targeted advertising to you. We might handle your data to create and display customised content and advertising tailored to your interests, location, and more. For more information, see our Cookie Notice: http://www.traildweller.com/cookie-policy/.
  • To protect our Services. We might handle your data as part of our initiatives to keep our Services safe and secure, including fraud monitoring and prevention.
  • To identify usage trends. We might handle data about how you use our Services to better comprehend how they’re being used and thereby improve them.
  • To determine the effectiveness of our marketing and promotional campaigns. We might handle your data to better comprehend how to provide marketing and promotional campaigns that are most relevant to you.
  • To safeguard or protect an individual’s vital interest. When necessary, we might handle your data to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT ARE THE LEGAL GROUNDS WE DEPEND ON TO HANDLE YOUR DATA?

In a Nutshell: We only handle your personal data when we believe it’s necessary and we have a valid legal reason (i.e., legal basis) to do so under relevant laws, such as with your consent, to comply with laws, to provide you services, to honour our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

This section applies to you if you are based in the EU or UK.

The General Data Protection Regulation (GDPR) and UK GDPR necessitate us to detail the valid legal bases we rely on to handle your personal data. Consequently, we may rely on the following legal bases to handle your personal data:

  • Consent. We may handle your data if you’ve given us permission (i.e., consent) to use your personal data for a particular purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
  • Performance of a Contract. We may handle your personal data when we believe it’s necessary to honour our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legitimate Interests. We may handle your data when we believe it’s reasonably necessary to attain our legitimate business interests and those interests do not outweigh your interests and basic rights and freedoms. For instance, we may handle your personal data for some of the purposes mentioned in order to:
    • Send users information about special offers and discounts on our products and services.
    • Develop and display personalised and relevant advertising content for our users.
    • Analyse how our Services are used so we can improve them to engage and retain users.
    • Support our marketing activities.
    • Diagnose problems and/or prevent fraudulent activities.
    • Understand how our users use our products and services so we can improve the user experience.
  • Legal Obligations. We may handle your data where we believe it’s necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your data as evidence in litigation in which we are involved.
  • Vital Interests. We may handle your data where we believe it’s necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person.

If you are based in Canada, this section applies to you.

We may handle your data if you’ve given us specific permission (i.e., express consent) to use your personal data for a particular purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some rare cases, we may be legally allowed under applicable law to handle your data without your consent, including, for example:

  • If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way.
  • For investigations and fraud detection and prevention.
  • For business transactions provided certain conditions are met.
  • If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim.
  • For identifying injured, ill, or deceased persons and communicating with next of kin.
  • If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse.
  • If it is reasonable to expect that collection and use with consent would compromise the availability or the accuracy of the data, and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province.
  • If disclosure is required to comply with a subpoena, warrant

4. WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL DATA?

In a Nutshell: We might share data in specific scenarios outlined in this section and/or with the listed third parties.

Third-Party Service Providers, Consultants, and Vendors

We may disclose your data to third-party vendors, service providers, contractors, or agents (‘third parties’) who perform services for us or on our behalf and require access to such information to do their jobs. Our contracts with these third parties are designed to safeguard your personal data. This means they cannot use your personal data unless we have directed them to do so. They are also not allowed to share your personal data with any organization other than us. They are committed to protecting the data they hold on our behalf and retaining it for the duration we instruct. The third parties we might share personal data with include:

  • Advertising, Direct Marketing, and Lead Generation: Google AdSense
  • Affiliate Marketing Programs: Amazon Affiliation
  • Communication and User Interaction: MailerLite
  • Content Optimisation: YouTube video embed
  • Data Backup and Security: Wordfence and Akismet
  • Functionality and Infrastructure Optimisation: Cookie Notice and Cloudflare
  • Social Media Sharing and Advertising: GetSocial
  • User Commenting and Forums: Gravatar
  • Web and Mobile Analytics: Google Analytics
  • Website Hosting: Hostinger.com

Other Situations

In certain circumstances, we might need to share your personal data:

  • Business Transfers: We may disclose or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

5. WHAT IS OUR POLICY ON THIRD-PARTY WEBSITES?

In Brief: We are not accountable for the security of any data you share with third-party entities linked to or advertising on our Services, and not affiliated with us.

Our Services may include links to third-party websites, online services, mobile applications, or display ads from third parties not associated with us. As such, we cannot provide any assurance regarding these third parties, and we will not be held accountable for any loss or damage resulting from your use of these third-party websites, services, or applications. The presence of a link to a third-party website, service, or application does not mean that we endorse it. The safety and privacy of data you provide to third parties are not guaranteed by us, nor covered by this privacy notice. We hold no responsibility for the content or privacy and security practices of any third parties, including other websites, services, or applications that may be linked to or from our Services. We recommend you review the policies of these third parties and directly reach out to them for any inquiries.

6. DO WE UTILIZE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Brief: We might employ cookies and other tracking technologies to collect and store your data.

We might employ cookies and similar tracking technologies (like web beacons and pixels) to access or store information. For detailed information on how we utilize such technologies and how you can reject certain cookies, please refer to our Cookie Notice: http://www.traildweller.com/cookie-policy/.

7. HOW LONG DO WE RETAIN YOUR DATA?

In Brief: We retain your data as long as needed to fulfill the purposes outlined in this privacy notice unless otherwise mandated by law.

Your personal data will be kept only for the time necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is mandated or permitted by law (such as tax, accounting, or other legal requirements). When we no longer have a legitimate business need to process your personal data, we will either delete or anonymize it, or, if this is not possible (for example, because your personal data has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is feasible.

8. HOW DO WE SAFEGUARD YOUR DATA?

In Brief: We strive to protect your personal data via a combination of organizational and technical security measures.

We have adopted appropriate and reasonable technical and organizational security measures to protect any personal data we process. Nevertheless, please note that no online transmission or data storage can be deemed 100% secure. Consequently, while we are committed to protecting your personal data, we cannot guarantee that unauthorized third parties will not be able to defeat our security measures and collect, access, steal, or alter your data. While we will do our best to protect your personal data, the transmission of personal data to and from our Services is at your own risk. We advise you to only access our Services within a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Brief: We do not intentionally gather data from or market to children under 18 years of age.

We do not knowingly request data from or market to children under 18 years of age. By using our Services, you affirm that you are at least 18 years old or that you are the parent or guardian of a minor under 18, and you consent to the minor dependent’s use of our Services. If we find out that we have collected personal data from users below 18 years of age, we will deactivate the account and take suitable steps to promptly delete such data from our records. If you discover any data we may have collected from children under age 18, please contact us at [email protected].

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Brief: You have rights that provide you with greater access and control over your personal information in certain regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada. At any time, you can review, modify, or terminate your account.

In specific regions (like the EEA, UK, and Canada), applicable data protection laws grant you certain rights. These rights may include the ability to (i) request access to and obtain a copy of your personal information, (ii) request rectification or erasure of your data, (iii) restrict the processing of your personal information, and (iv) if applicable, data portability. Under some circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please contact us using the contact details provided in the ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ section below.

We will consider and act upon any such request in accordance with applicable data protection laws.

If you are located in the EEA or UK and believe that we are unlawfully processing your personal information, you have the right to lodge a complaint with your local data protection authority or the UK data protection authority.

If you are in Switzerland, you can reach out to the Federal Data Protection and Information Commissioner.

If we are relying on your consent, whether express or implied depending on the applicable law, to process your personal information, you have the right to withdraw your consent at any time. Withdraw your consent at any time by contacting us using the contact details provided in the ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ section below.

Please note, however, that this will not affect the legality of processing carried out before the withdrawal. Where applicable law permits, it will also not affect the processing of your personal information conducted on lawful processing grounds other than consent.

To opt out of our marketing and promotional communications, you can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us using the details provided in the ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ section below. Once done, we will remove you from our marketing lists. Please note, however, that we may still communicate with you for non-marketing purposes such as service-related messages necessary for the administration and use of your account or responding to service requests.

If you want to opt out of interest-based advertising by advertisers on our Services, or if you prefer to set your browser to remove or reject cookies, please refer to our Cookie Notice: http://www.traildweller.com/cookie-policy/. Please note that removing or rejecting cookies could affect certain features or services of our Services.

For questions or comments about your privacy rights, please email us at [email protected].

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting that you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this point, no uniform technology standard for recognizing and implementing DNT signals has been finalized. Therefore, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is established that we must follow in the future, we will inform you about this practice in a revised version of this privacy notice.

12. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Brief: Yes, California residents are granted specific rights regarding access to their personal information.

California Civil Code Section 1798.83, also known as the ‘Shine The Light’ law, allows our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will ensure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

13. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Brief: Yes, Virginia residents may have specific rights pertaining to their personal information under the Virginia Consumer Data Protection Act (CDPA).

Virginia CDPA Privacy Notice

As defined by the Virginia Consumer Data Protection Act (CDPA):

  • A ‘Consumer’ refers to a natural person residing in the Commonwealth, operating only within an individual or household context. This definition excludes individuals acting in a commercial or employment setting.
  • ‘Personal data’ implies any information that can be associated or reasonably linked to an identified or identifiable natural person. ‘Personal data’ does not include de-identified data or publicly available information.
  • The ‘Sale of personal data’ entails the exchange of personal data for monetary consideration.

Should the definition of ‘consumer’ apply to you, we are required to comply with certain obligations regarding your personal data.

The data we collect, how we use it, and who we disclose it to will depend on your interactions with Trail Dweller and our Services.

Your rights with respect to your personal data

As a consumer, you have the following rights:

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling that leads to legal or similarly significant effects (‘profiling’)

Trail Dweller has not sold any personal data to third parties for business or commercial purposes, nor do we intend to sell personal data in the future belonging to website visitors, users, and other consumers.

Exercise your rights under the Virginia CDPA

For more information about our data collection and sharing practices, you can refer to this privacy notice and our Cookie Notice: http://www.traildweller.com/cookie-policy/.

You may contact us by email at [email protected], by visiting http://www.traildweller.com/contact/, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

To validate you and your request, we may request additional information reasonably necessary. If the request is submitted through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but always within forty-five (45) days of receipt. This response period may be extended once by an additional forty-five (45) days when reasonably necessary. If such an extension is required, we will inform you within the initial 45-day response period, along with the reasoning behind the extension.

Right to appeal

Should we decline to take action regarding your request, we will inform you of our decision and the reasoning behind it. If you wish to appeal our decision, please email us at [email protected]. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions, within sixty (60) days of receipt of an appeal. If your appeal is denied, you may contact the Attorney General to submit a complaint.

14. DO WE UPDATE THIS NOTICE?

In Brief: Yes, we routinely update this notice to remain in compliance with relevant laws.

We may revise this privacy notice from time to time. The ‘Revised’ date will indicate the most recent update, and the changes will be effective as soon as the updated notice is accessible. If we make substantial changes to this privacy notice, we may inform you by prominently posting a notice about such changes, or by directly sending you a notification. We strongly advise you to review this privacy notice regularly to stay informed about how we safeguard your information.

15. HOW CAN YOU REACH US REGARDING THIS NOTICE?

Should you have any questions or comments about this notice, feel free to email us at [email protected].

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

Depending on the laws applicable in your country, you may have the right to request access to, modify, or delete the personal information we have collected from you. To make such a request, please visit: http://www.traildweller.com/contact/.